Marketing

EMAIL MARKETING SPECIALIST

Baytech BPO Corporation provides the best Digital Marketing strategies for the business of our clients and we’ll be needing an E-mail Marketing Specialist to add on our team of experts. Your experiences and knowledge will be a strong addition to our growing business and through our collaborative effort, we can carry out the best possible outcome for our client.

Duties and Responsibilities:

  • Create email marketing campaigns and web landing pages through a marketing automation platform
  • Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
  • Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects.
  • Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
  • Work closely with the content creator and tech team to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Grow our email list organically.
  • Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
  • Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
  • Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
  • Analyzing email and customer behavior and their key characteristics to improve email marketing
  • Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
  • Staying up-to-date on current trends and best practices in email marketing

Minimum Qualifications:

  • Proven 3 years of experience in e-mail marketing.
  • Proficiency in commonly used email marketing platforms including but not limited to MailChimp
  • Strong proofreading and editing skills
  • Excellent understanding of email marketing concepts and metrics.
  • Ability to write marketing copy for various industries and/or brands while capturing their voice
  • Ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
  • Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
  • Experience in strategizing, creating, and implementing drip campaigns
  • Excellent verbal, interpersonal, and written communication skills
  • Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
  • Passion about optimization and data analysis, discovering new insights across to increase performance.
  • Self-directed, capable of staying on track and pursuing solutions without supervision
  • Strong organizational skills and exemplary attention to detail
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