Digital Marketing Specialist

Baytech BPO Corporation > Digital Marketing Specialist



We are looking for an Search Engine Optimization expert to manage all search engine optimization and marketing activities.

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

SEO Specialist Responsibilities:

  • Optimize copy and landing pages for search engine optimization
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Research and implement content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and other initiatives and campaigns
  • Analyze competitor websites for organic traffic insights
  • Develop and implement link building strategy
  • Provide regular updates throughout the process
  • Use Google Tag Manager to integrate tracking actions and events.
  • Use Google Analytics and Google Search Console to compile regular performance reports.
  • Assist the content team in the creation of high quality, informative SEO content.
  • Carry out detailed keyword research according to the latest keyword strategies.
  • Keep pace with SEO, search engine, and internet marketing industry trends and developments
  • Review and analyze client sites for areas that can be improved and optimized
  • Identify powerful keywords to drive the most valuable traffic
  • Write powerful calls-to-action to convert visitors
  • Fill websites and other content with effective keywords
  • Analyze keywords and SEO techniques used by competitors
  • Write original content for web pages – tailored for the target audience constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
  • Develop and integrate content marketing strategies.
  • Monitor the algorithms set by the search engines to keep up to date with changes.

Minimum Qualifications

  • BS/MS degree in a quantitative, test-driven field
  • Minimum 3+ years of directly related Search Engine Optimization experience
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO
  • A deep understanding of how the search engines rank websites
  • Experience with content writing, building backlinks, and optimizing web pages
  • Familiarity with the WordPress platform and proper formatting practices
  • High-quality reporting, copywriting and analytic skills.
  • Excellent time management skills and the ability to prioritise work.
  • A detailed understanding of PR in order to get the client’s message heard.
  • A desire to understand what drives Google’s algorithms.
  • A commitment to keeping your skills and knowledge up to date.
  • Problem solving ability, structured thinking and the ability to understand complex issues.
  • Self-starter, strong initiative and leadership skills
  • Strong quantitative skills, particularly in statistics and data analysis for understanding ranking algorithms
  • Ability to adapt quickly in a rapidly changing working environment
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Ability to work within a team and independently
  • A good understanding of the wider marketing context